Monday, 7 July 2008

IBM Green Consulting Offering

IBM has announced a Corporate Social Responsibility Benchmarking Utility which helps clients assess the cost or benefit of their CSR strategy, the effectiveness of their activities and how well they communicate their CSR performance to customers and other stakeholders.

The utility stems from research the company conducted that showed how important, in terms of revenue and competitive advantage, CSR activity is, but that there are some gaps in CSR understanding that need to be filled. With another survey showing that 25% of CEOs are planning to increase investment in CSR in the next three years, IBM sees a clear requirement to ensure the investment is going in the right area to meet stakeholders' expectations. After using the utility tool, IBM can use its CSR strategy and Assessment and Road map to improve the customers' CSR activity.

Two things I particularly liked about the press release. Firstly the quote from George Pohle, VP and global leader for business strategy consulting; "Operating a business ethically and environmentally is not only a requirement today, but also an opportunity - companies that demonstrate they adhere to the highest societal expectations of conduct have a significant advantage in attracting consumers, investment and talent". I certainly agree and it is one theme of a web cast on Green IT that I'm giving on Thursday.

The second aspect is the focus on not only doing the right thing but being seen to do it. It's just as important (if not more important) for companies to publish their CSR actions in a clear and transparent way as it is to take the actions in the first place. This is particularly true when it comes to reporting carbon emissions and reduction targets, which need to use standard methodologies in an open forum, such as the CDP or other emissions registry. This is another theme of my web cast.

If you want to take part in the web cast, email Shelly Wills at PAC (

© The Green IT Review

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