Tuesday, 12 August 2008

Dell Becomes Carbon Neutral

Less than a year ago Dell announced a plan to be carbon neutral by the end of 2008 and last Wednesday it announced that it had reached that goal, five months ahead of schedule. It's part of the company's commitment to be the greenest technology company on the planet.

Apparently Dell met its goal early by 'implementing an aggressive global energy-efficiency campaign and increasing purchases of green power, verified emission reductions and renewable energy certificates'. The company's annual investment in green electricity from utility providers, including wind, solar and methane-gas capture is now 116 million kWh. It has also announced that it's making additional investments in wind power in the U.S., China and India. Combined with green electricity purchases from utility providers, this equates to 645 million kWh and the avoidance of more than 400,000 metric tons of CO2.

This is quite an achievement and, as far as I am aware, ahead of any other ICT company. The nearest contenders that I know of are Deutsche Telekom (including IT services supplier T-Systems), with a plan to be carbon neutral by 2010 and BT with a target of 80% reduction in emissions by 2016, although published targets are constantly changing across the industry.

It would be great, though, if Dell could provide a detailed breakdown of how it was achieved, i.e. the extent of operations that were included, what the starting point was, how much was a reduction in energy use and how much was through 'green' power (and how much of that was generated in-house), how much was offset, etc. A breakdown would be good as a means to assess what exactly was achieved, but also as an example to others on how to do it, cost implications, etc. The more those that can achieve these targets share the experience with others the better.

© The Green IT Review

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