Monday, 1 December 2008

BT Wins Green Award

The World Communication Awards (WCA), which seems to be an organisation set up by the telecoms industry to give awards to the telecoms industry, has given BT its Green Award medal.

The award was based on progress in Corporate Social and Environmental Responsibility (CSER) issues with special emphasis on plans to reduce carbon emissions and taking part in recycling efforts.

BT is certainly working hard on becoming a greener organisation and its actions and targets are impressive. For example, by December 2016 the company is aiming to reduce its UK CO2 emissions to 80% below 1996 levels.

For me, though, the announcement was undermined by the fact that BT was also a finalist for the Best Customer Care award. Based on my personal experience as a customer it must have been a very small field.

© The Green IT Review

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