Dell Expands its Green Packaging Strategy

Dell has announced plans to eliminate 20 million pounds of computer packaging over the next four years, saving $8m and helping preserve more than 150,000 trees

The plan includes reducing desktop and laptop packaging materials by 10% worldwide, increasing sustainable content in cushioning and corrugated packaging by 40% and ensuring that 75% of packaging is recyclable through curbside collections by 2012.

As a result of these announcements the company claims to be the only major computer manufacturer with a global packaging reduction target for desktops and laptops and has challenged other technology companies to join it in implementing a global green packaging strategy.