Tuesday, 6 January 2009

Greenwashes of the Year

Over the holiday period there have been a lot of reviews of what's been going on in Green business and Green IT in 2008, together with forecasts for 2009. (Forecasting in the current economic climate is a dangerous game, beyond saying that there is too much pressure to go Green for it to be any less significant in 2009 than in 2008 and it can only grow in importance).

Anyway, one review that did catch my eye was American Public Media's 2008 Greenwashes of the Year. In summary, the favourites were:

- Fuji Water, who's green campaign could hardly disguise the irony of shipping water around the world.

- The CEOs of Ford, General Motors and Chrysler, who flew their private jets to Washington to plea for a bailout (needed because of their insistence on continuing to build gas-guzzlers). After the outcry the second trip was in hybrid cars.

- Clean coal - Really?

- The Democratic and Republic Parties, who apparently both put a lot more effort into Greening their conventions than is reflected in their policies.

- Shell, for its UK advertising. The Advertising Standards Authority upheld complaints about ads showing flowers being emitted from refinery chimneys.

- Apple, for not phasing out the use of PVCs and BFRs in the 3G iPhone, as promised

There's more here, but the above should serve as a salutary lesson.

© The Green IT Review

No comments:

Post a Comment