Microsoft Aims for Green Marketing

Microsoft is working towards making its marketing activities more sustainable by aiming to achieve the first US BS 8901:2007 certification in the US for its Convergence 2009 event in New Orleans in March.

BSI 8901, the sustainable events management certificate, is aimed specifically at the events industry and covers anything from large-scale conferences and conventions down to business meetings. It's in three phases - planning, implementation and check and review - and BSI Management Systems America has announced that Microsoft has achieved Phase 1 certification. The other assessments are after the event.

This is a great example to set to the industry, where large-scale, often international, conferences are the norm. I wonder how far it goes in specifying modes of travel, though.


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