Green CeBIT

A year ago I commented on how CeBIT was focusing on green IT, but the focus is now even stronger. This year there is a green IT world with over 2000 square metres of exhibits. CeBIT also claims that 53% of all visitors are interested in the subject.

Fujitsu Siemens, Hitachi, IBM, Nokia Siemens, Sun Microsystems and Toshiba are among companies exhibiting in the green IT section of the exhibition and we've already mentioned in previous posts some of the environmentally-friendly product announcements that have been made.

This year the exhibition has also been graced by the presence of the Governor of California, Arnold Schwarzenegger, who's been there in support of Californian business. He's also picked up an award from the American Chamber of Commerce in Germany for his commitment to environment and energy issues.

In the light of Schwarzenegger's visit it's a little unfortunate to report the findings of research by the Business Performance Management Forum and its Global Renewable Energy and Environmental Network (GREEN) into the efforts (or lack of them) by the entertainment industry to reduce its carbon footprint.

According to the report, 99% of respondents to the survey felt that it is important for digital media & entertainment businesses to reduce their carbon footprint. However, a vast majority of respondents (76%) gave the digital media & entertainment business failing grades (C, D, or F) for their current progress in embracing

California’s film industry is the apparently the state’s second largest polluter, after the oil industry.


The Green IT Report offers a range of market research and consultancy services on the impact and opportunities that environmental issues represent for the ICT sector. Click here for more details.