Sunday, 12 April 2009

Dot Eco TLD

An organisation called Dot Eco is planning to apply for the .eco top-level domain (TLD) in the next ICANN round, which is expected to allow a number of new domain name extensions. Dot Eco has partnered with Al Gore and the Alliance for Climate Protection to bring the domain to life.

The idea is to provide .eco web addresses free of charge for non profit-making organisations and to define a standard format for companies and individuals to showcase their green initiatives. The organisation sees the benefits as:

- a standard place for companies to place their eco efforts.

- a way to help companies brand themselves as primarily ecological, as opposed to 'commercial' or 'non-profit'.

- a way round the .com land grab that has shut many companies out - users will be able to find the same name in the .eco namespace.

- over 50% of the profits of Dot Eco, LLC will go to environmental causes.

It sounds an interesting idea, but the whole TLD issue is a minefield, with corporations wanting to limit new extensions to prevent them having to fight for the rights or buy at high prices. This does sound like a worthy cause, though. The organisation is at

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