Wednesday, 6 May 2009

Tandberg's carbon reduction tips

Tandberg 'the leading global provider of telepresence video conferencing and mobile video solutions' has published a list of ten ways in which video conferencing can reduce a company's carbon footprint.

Tandberg claims that its 1,400 employees conduct more than 75,000 video conferencing and telepresence calls monthly (which works out at an average of more than two each per working day, which is surprising). The company also maintains that its customers find they can reduce the need to travel by up to 30%. It cites delivery company TNT which implemented video conferencing estimated to cut travel by 20%, saving €11m over four years and significantly reducing carbon emissions.

Anyway, the ten tips are:

1. Telecommuting – Enable people to work from home. Save on real estate and operational costs, while increasing productivity and morale of employees (no traffic).

2. Access to Remote Experts – Connecting customers and employees to experts and advisors face-to-face through video communications saves time, money and carbon emissions, and increases customer satisfaction and loyalty.

3. Global Meetings – There’s no need for everyone to take a long flight. Just a short walk down the hall or a quick call from the desk and everyone can meet face-to-face without the carbon emissions.

4. Customer Briefing Centres – Video communication unites purchasers, clients, sales staff and engineers in real time to facilitate instant decision making and collaboration, whilst reducing the negative environmental impacts from travel.

5. Work/life Balance – Employees who are always on the road often report more stress, less productivity and reduced job satisfaction. Using video instead increases morale, productivity, and collaboration.

6. Distance Learning – Schools, hospitals and other training facilities get an added lesson in conservation when they connect via video conferencing to remote institutions to enhance learning opportunities and save on costs.

7. Research and Development - Designers and researchers around the globe can hold live face-to-face discussions about product design and carry out component modifications during video meetings.

8. Team Building – Multiple offices don’t have to mean isolated teams. Video conferencing helps enhance collaboration and build camaraderie without associated wastes of travel.

9. HR Recruiting – Initial face-to-face screenings of out-of-town candidates by video can cut costs and carbon emissions whilst allowing managers to read candidates’ facial expressions.

10. Real-time Collaboration – Organisations can deal with large amounts of rich data and collaborate in real-time from multiple locations with the visual and multi-media capabilities of video conferencing.

Clearly they had to stretch a point to make it up to 10 tips, but it does demonstrate a variety of ways that videoconferencing can have a positive impact on an organisation, as well as saving travel costs and carbon emissions. It will certainly become ubiquitous in the future and an increasing important aspect of corporate ICT.

The Green IT Report offers a range of market research and consultancy services on the impact and opportunities that environmental issues represent for the ICT sector. Click
here for more details.

© The Green IT Review

1 comment: