Monday, 5 October 2009

Greenpeace – quarterly green electronics guide

Greenpeace’s latest assessment of electronics suppliers (the 13th edition) continues to show Nokia as the market leader with Samsung and Sony Ericsson the two other notable leading players in the market.

The full story is here, but promises around removing chemicals from products continue to have a significant impact. LG Electronics fell from 4th to 11th due to the penalty point imposed for backtracking on its commitment to have all its products free of PVC and BFRs by the end of 2010. Dell still has a penalty point for a similar promise, although the company’s overall score increased. HP had its penalty point lifted, after the September 2009 release of a notebook for business customers with a cost neutral option of a PVC and BFR free configuration.

Apple moved up from 11th to 9th, with the comment from Greenpeace; ‘the most progressive PC maker on removing toxics from product range. Room for improvement on e-waste and energy’.

In fact Apple has been making real efforts on the green front recently with some significant improvement in its reporting of its emissions and environmental actions.

There is a new environmental section on the company’s web site, which goes into detail of the environmental impact of Apple products over the complete lifecycle.

Also, in its recent CDP response the company went into much greater detail than in the past (the previous submission provided little or no useful information). Now it’s an extensive and detailed document.

However, for some inexplicable reason the company still refuses to publicly commit to GHG emissions reduction targets. All it will say (in response to the CDP question) is ‘Apple has reduction targets, although it is generally not our policy to trumpet our plans for the future’.

It is odd that such a well-loved company with a loyal following should continue to put some of that very significant brand value at risk through inadequate reporting of its environmental plans. Clearly the company is taking action and at least is now talking about it, but the one overriding requirement from all businesses is to commit to reducing emissions. Commitment is what Copenhagen is about. Given its influential place in the market, Apple really is letting the ICT industry down.

© The Green IT Review

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