Tuesday, 8 December 2009

Fujitsu expands green initiatives

Fujitsu Fujitsu has announced that it’s expanding its Green Policy Innovation program globally, with the aim of achieving a reduction in worldwide CO2 emissions of more than 15 million tons over the four-year period from 2009 to 2012.

Fujitsu launched the program at the end of 2007.  The initial intent was to develop energy-efficient IT and introduce green IT solutions throughout Japan, with the aim of reducing CO2 emissions by more than seven million tons between 2007 and 2010.  In the first two years a reduction of around 2.23 million tons of CO2 emissions was achieved.

Since then the company has leveraged its international operations to expand the program in various other markets and has now set the new global target.

Among the green offerings the the company hopes will achieve the target are:

• Energy-efficient IT infrastructure – there have been several announcements of more energy-efficient hardware from the company recently.

• Outsourcing services delivered from greener data centres.  Fujitsu implemented a new green data centre in the UK, as we reported last year, and has now also begun trial implementation of the energy-consumption simulation technology designed to optimise data centre operations.

• Fujitsu Group companies in Japan, Australia and elsewhere are already providing consulting services and these will be expanded.  The services in in Australia have apparently delivered more than 20% savings on emissions from IT for customers.

• Fujitsu also has a range of green IT services and solutions for manufacturing, transport and other industries as well as for back-office administrative operations.  Examples include SAP AMO (Application Management Outsourcing), which, in Japan, has led to reductions of 68% in CO2 emissions, compared with doing it in-house.  Also in Japan, Fujitsu provides a traffic control system which uses GPS and traffic data to improve the efficiency of vehicle allocation and delivery routes.

For me, though, it’s not really what Fujitsu is doing – other companies have similar green capabilities - but the approach.  The company has a long history of environmental concern in Japan and it’s that experience that it’s taking overseas.  The experience translates into the efforts the company goes to to show the real gains that can be made from green IT, for instance by packaging green services where emissions gains are well understood and demonstrable.  Secondly, Fujitsu focuses on the emissions reductions it can help achieve in society as a whole.  This attitude means there is a lot of focus on the broader savings that can be made by greener IT services, not just in reducing direct ICT emissions.  That’s a more holistic view and it’s what’s needed to achieve a low-carbon economy (and hopefully is being discussed in Copenhagen).

© The Green IT Review

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