Environmental ERP software provider Enviance has announced the launch of its 60-day Greenhouse Gas (GHG) FastTrack program designed to help companies comply with the US Environmental Protection Agency’s (EPA) air emissions reporting requirements.
The new regulation went into effect on January 1st and at the time of its announcement the program was expected to cover around 10,000 facilities and account for around 85% of US emissions. For many facilities it will be the first time that have needed to keep track of, and report on, their greenhouse gases. The first reporting deadline is March 31, 2011, for the 2010 fiscal year - companies found in non-compliance will be subject to significant penalties.
Enviance describes the benefits:
• A turn-key (online) GHG solution
• Fully implemented in 60 days or less, supported by Enviance consultants
• Online training
• The basis of a full EHS and Enterprise Sustainability solution
• Competitive fixed cost model (from $1,995/month)
• Able to scale to meet user expansion requirements
A press release with the announcement quoted a recent Enviance survey that showed that 61% of companies lack systems in place to record carbon emissions: ‘a large number of companies will be scrambling to implement auditable GHG measurement and reporting tools or risk serious fines’. This is the market that Enviance is aiming for with this ‘peace-of-mind’ solution.
The company certainly has the pedigree. It’s been in the business for ten years and was identified as one of the emerging leaders in a Groom Energy Research report into the Enterprise Carbon Accounting (ECA) software market.
But note that eight companies were identified as emerging leaders in the report. Enviance may win business on the grounds that it’s a safe pair of hands and fulfils an immediate requirement, but it’s likely to encounter a lot of competition when the market has settled. The stand-alone carbon counting software market may well turn into a price-based war of attrition.
By the way, the Groom Energy Research report (in January) said that increased pressure from customers and investors for companies to create a ‘greener’ public image was a more important market driver than pending GHG regulation. Probably true over the long term, but legislation will clearly generate spikes in demand.