Monday, 10 May 2010

IT users are turning to IT vendors for ‘green’ advice, but should they be looking further afield?

Following on from my comments about Greenpeace’s Cool IT Leader Board and Connection Research’s conclusions on green IT in Australia, the latter has made some comparisons between the two pieces of research in terms of vendor influence imageon the market.

Greenpeace’s Cool IT Leader Board evaluates IT vendors’ ‘green’ performance based on “efforts to offer economy-wide technological climate solutions that contribute to global greenhouse gas reductions, initiatives to reduce emissions from their own footprint, and their active engagement in political advocacy and support for science based climate and energy policies”. 

In the survey for Connection clip_image002[8]Research’s report: Green IT in Australia 2010, a similar assessment is made based on responses to the question “Who are the most important Green IT vendors?”. 

Microsoft, Dell, IBM, HP and Google all feature in both the vendor rankings.  Connection Research concludes that there may be a correlation between vendor ‘green performance’ and ‘importance to users’.  There is support for the view in that both assessments show similar overall improvements in the last year - the Greenpeace Cool IT Leader Board has improved by 26% overall and the Connection Research Green IT Readiness Index finds IT users in Australia are 25% greener.

In fact when Connection Research asked, in the survey for the report, “Who is the most important source of information about Green IT?”, computer vendors were at the top of the list.


It does seem that users are paying most attention to vendors –   but should they?  The vendors’ ‘green’ performance is still relatively low, Greenpeace gives them an average score of 37.5 out of 100. 

It’s also been clear in the UK that vendors have been reluctant to push the green issue too hard for fear of being seen as ‘tree-huggers’ and/or putting off some potential clients.

As Connection Research put it, if users were to give more consideration to other sources of information and focus less on that provided by the computer vendors, their Green IT awareness and efficiency could well improve at a much higher rate. With sustainability, technology is important, but behaviour and innovation counts for more.

© The Green IT Review

No comments:

Post a Comment