Dell has announced, via its Direct2Dell blog (‘about Dell products, services and customers’) that it has opened a Green Store. The idea is to make it easier to find Dell products that help save energy and minimise environmental impact.
The Green Store includes a range of products — laptops, desktops, servers, printers, monitors and accessories — that are environmentally friendly. Whilst most products are from Dell, there are other brands of peripherals and accessories, for example, Belkin, Netgear, Sony and Western Digital.
Every Dell-branded product in the store has some environmental certification, such as EnergyStar, EPEAT, Blue Angel or TCO. When there isn’t an appropriate certification the company makes it’s own assessment based on material used in manufacture, energy efficiency, packaging, recyclability and power management features.
At the same time, Dell announced further enhancements to its recycling programme in the US. Customers who choose the recycling option when they purchase their new Dell computer online will also receive a letter which directs them to www.dell.com/recycle, where they can print a shipping label. An old computer can be sent back free using the label.
The introduction of the Green Store may be more significant than it first appears. The store allows people to just look for environmentally friendly products – green IT - rather than giving individual items some sort of rating in amongst all the other offerings. It signals the arrival of the ‘green only’ purchaser, with suppliers catering specifically for this market.