Wednesday, 21 July 2010

Hara comes to the UK with its Environmental and Energy Management solution

Hara has been in the news recently with several notable wins for its Environmental and Energy Management (Hara EEM) solution. It was cited as an ‘Emerging Leader’ in the Enterprise Carbon Accounting market by research company Groom Energy Research in a report at the beginning of the year, and recent announcements seem to consolidate its position in these market sectors.

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On June 23rd the company announced that toys and games company Hasbro had selected the EEM solution to support its corporate social responsibility commitments around energy usage and environmental impact. Shortly afterwards, on July 8th, the city of Las Vegas announced it would be using Hara to pull together the city’s energy and natural resource emissions data and manage sustainability initiatives.

But perhaps the most significant is this week’s news that UK-based Reed Elsevier, a major publisher and information provider, will be using Hara EEM to measure and monitor its global environmental performance. One reason for needing the solution is to conform with mandatory reporting schemes such as the CRC Energy Efficiency Scheme.

The deal is important because although Hara’s solution is deployed in more than 90 countries, much of that seems to be as the result of sales to US-headquartered companies. Reed Elsevier is Hara’s first deal to a significant company based in the UK (where legislation is pushing the market).

An international effort, particularly into Europe, is likely to be a significant part of Hara’s strategy in the coming months and years. The company is less than two years old, founded by former executives from SAP and Oracle and with $20m invested since initial funding in 2008. As a start-up in a competitive market, it needs to expand rapidly to build its business and reputation. There will be some UK and Europe-based carbon solutions providers taking note of Hara’s arrival in the UK.

© The Green IT Review

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