Thursday, 9 September 2010

Green data centre software and services company investments

There have been a couple of announcements recently of green data centre solutions and services companies receiving additional funding to build their businesses.

• US-based Viridity Software announced that it had raised $8m from existing investors Battery Ventures and North Bridge Venture Partners, following a previous $7m investment. The money will be used for the development of the company’s EnergyCenter data centre energy monitoring, measurement and management software platform, as well as to accelerate channel and marketing activities. At the same time the company has announced new customer accounts and a new CEO. 

“Viridity has tapped into what we believe is a large, growing and prime market opportunity,” said Jamie Goldstein, Northbridge Venture Partners.  “That is, the need for business organisations to take control of the uncontrollable time and expense associated with managing data centre power and cooling.”

• On a smaller scale, Wales-based data centre solutions provider Unite Technologies has received a further investment round from Finance Wales, the third since 2001. The £700,000 equity and debt investment will support the development of its power and environmental monitoring solutions and help expand its presence into North America.

imageUnite’s monitoring solutions enable companies to make decisions about reducing overall energy costs. The company says that its solutions can help companies reduce the annual energy consumption of their data centres and IT infrastructures by around 25%. 

James Henderson, Portfolio Development Executive at Finance Wales, said: “We are pleased to be able to provide the right level of additional investment at the right time to support a company with such a strong track record for innovation and the ability to break into global markets.”


These investments show the continuing market focus on reducing energy in the data centre. It makes the point that it’s an on-going activity, rather than an issue that’s addressed through a one-time server consolidation and virtualisation exercise. It has become one of the CIO/IT directors on-going responsibilities and can only become more important over time.

The issue is how the market develops. There are many different aspects to managing data centre power, from throwing out unused servers to tapping into renewable energy. Large IT services groups are likely to wrap it all up in a comprehensive monitoring and action plan service (maybe along the lines of Fujitsu’s Quick Start as I reported yesterday). But there’s going to be plenty of room for companies like Viridity and Unite to make a good living for a while yet. (And maybe Unite could spend some of the new money on their web site!)

© The Green IT Review

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