SAP has released its fourth annual sustainability report. It details the company’s impact in three areas; delivering customer solutions that turn sustainability into a business opportunity, improving SAP’s own sustainable operations, and pursuing social innovation to create sustainable growth.
In climate change, the highlight is the company's progress in reducing greenhouse gas (GHG) emissions by 6% despite revenue growth. That’s on the back of a 10% reduction in energy use, thanks to investment in energy efficiency and an increase in renewable energy use to 48% (from 16% the previous year). SAP has now cut GHG emissions by 25% from peak levels in 2007, on track to achieve its target of reducing emissions to 2000 levels by 2020.
It’s an interactive report and very readable – take a look. The company is trying to encourage feedback, so it’s also accessible via mobile devices, including iPad, with integration to social media platforms such as Facebook and Twitter.
The way the graphs and charts are laid out is also interesting. In the figure above, for example, the chart has been turned upside down so that it now follows the usual business chart of upward progress towards the target.
But what appears below the line can be a value judgement and not always clear cut. In the chart on progress in renewable energy use, nuclear is not only below the line, but below fossil fuels – progress is towards the green up-hills of hydro and wind.
Events in Japan have dented the reputation of nuclear energy, but its a stretch to say that nuclear is worse than fossil fuel in its generation of greenhouse gas emissions, which is what the chart implies.