Tuesday, 12 July 2011

1E targets the German market

1E Energy efficiency software company 1E, best known for its NightWatchman PC power management product, has opened an office in Frankfurt to serve Germany, Austria and Switzerland. Heading up the operation is Radu Gheorghievici-Pohl, who has 30 years’ experience in the enterprise software industry, including working for VMware, Amdocs and Microstrategy. All of 1E’s suite of efficient IT solutions will be immediately available through the new office.

1E sees a particular opportunity in the German region. The press release points out that in April the German Corporate Energy Efficiency Initiative (DENEFF) said that €165m and 1.1 terawatt hours (TWh) of savings could be realised every year through energy efficient IT. The government has allocated €25m to ‘IT Goes Green’ initiatives.

It also comes on the back of the recent cancellation of Germany’s nuclear programme. Deutsche Bank analysts estimate that an extra 370 million tonnes of CO2  will be released between now and 2020 as Germany looks for alternative energy sources, most of which will be coal-based in the short-term. And that’s on top of Germany’s commitment to reduce national carbon emissions by 40% by 2020.

 

It’s a good time to be in the German green IT market, but 1E is not going to have it all its own way. Most of its main power management rivals already have at least some dedicated German presence, be it in-house or through a partner. There is also a small local solution provider in the form of Enviprot (founded by an ex-Sybase European Marketing Manager) that sells at very low prices to the public sector, which must be a prime target sector for 1E.

On the other hand, 1E is not just a one-trick pony. The company now has a range of software aimed at making ICT operations more energy efficient, so it has a stronger base to work from than most of its rivals.

© The Green IT Review

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