Thursday, 24 November 2011

AT&T video on mobile phone recycling and environmental sustainability

I try not to do adverts, but this video from AT&T gives some idea of the way phone manufacturers are thinking when it comes to mobile phone recycling and sustainability. It’s not just about how you dispose of the device, it starts with design and includes packaging, reuse, recycling and getting consumers involved.



Of course AT&T is not the only company making these efforts – ask your mobile/cell phone provider the question next time you get a new phone.

(If the video doesn’t run, try the YouTube version here:

© The Green IT Review


  1. Hi,

    Nice job from AT&T, but are they also telling their customer to keep their mobile phone longer not changing an iPhone 4 to an iPhone 4S ?


    Aurélien PROBST

  2. Good point. You've hit on the problem with all manufacturers' recycling efforts. The most sustainable option is to make your existing device last longer, rather than recycle, but that means no revenue for the suppliers.

    We need to ensure that devices have a longer life, by changing less often and/or passing them on to someone else that can get more use out of them. But it's not something suppliers are going to encourage too much for fear of losing business - it's mainly down to educating consumers.