The eBay Green Team, a global team of 2,500+ eBay employees and more than 300,000 members of the eBay community, last week launched a new destination for all things green at eBay. The aim is to help users buy, sell and think green every day.
Green.eBay.com brings together the content-focused eBay Green Team site and the shopping-focused green.eBay.com. It combines community-generated content, green products and projects and news about programmes and partnerships, all designed for a greener lifestyle.
The site includes:
New product categories to suit the more environmentally aware.
Member recommendations for greener products
Guest bloggers with a green voice
The Green Team Talks blog on eBay green initiatives
The new Green at eBay section, which will pull together all of the company’s green programmes, policies, credentials and progress all in one place.
eBay is hoping that the new site will “become a place that you regularly visit for lifestyle inspiration, and where you can share your favourite green ideas, projects and products with others like you.”
It’s a lofty ambition and I’m not sure it’s the first place a dedicated environmentalist would visit for information and advice. But eBay does have a very valuable role to play in extending the lifecycle of all the stuff we consume. It would be interesting to assess just how much dumping on landfill has been avoided by using eBay to extend the life of products and make money at the same time. So it’s a good idea for eBay to expand on that green benefit on the web site.