Facebook’s new commitment to greener operations, has been reinforced by the news that the company has hired Bill Weihl, the man behind Google’s green energy strategy. According to TechWorld, Weihl, who left Google in November, will join Facebook sometime in January.
It was only in December that Facebook succumbed to pressure from Greenpeace by announcing a goal of powering all its operations with clean and renewable energy. The company announced that it would work with Greenpeace on promoting renewable energy, encouraging major utilities to develop renewable energy generation and enabling Facebook users to save energy.
In an interview with Fresh Dialogues, Weihl confirmed that in the Facebook role “the focus will be on sustainability, clean energy, energy efficiency, etc.”
Given Google’s extensive involvement in renewable energy projects (just search the blog to know more) Weihl certainly looks like the right man to help Facebook.
Google continues to pour money into renewable energy, with the announcement in December of a new $94m investment in a portfolio of four solar photovoltaic (PV) projects being built by Recurrent Energy near Sacramento, California. It brings total investment in clean energy to more than $915m. In addition the company has already committed to providing funding to help more than 10,000 homeowners install solar PV panels on their rooftops.
It’ll be interesting to see whether Facebook is in a mood to match Google in its clean energy ambitions. It should, but I don’t think it will.