Friday, 27 July 2012

The IT market for emissions reduction will grow 3.5 times faster than IT as a whole – Cambium

Cambium IT4ER Report CoverResearch from Cambium LLP is forecasting that IT will be key to the UK meeting its carbon emissions targets. The research is based on a model of what needs to happen in the UK for the Government to meet its targets of reducing greenhouse gas emissions by 34% by 2020 (from 1990 levels).

The report, part of the company’s IT for Sustainability series, predicts that the IT For Emissions Reduction (IT4ER) market will be worth $9.74bn in the UK by 2020. Growth will be 3.5 times faster than the UK IT market as a whole (an 11% compound growth rate), mainly driven by UK government targets.

The report breaks down the market by hardware, software and services investment through to 2020 and also by sub-markets, including buildings, dematerialisation, energy supply, industry, remote work and transport. There’s more detail here.


It sounds like an interesting piece of research. It’s the first time I’ve seen an attempt to quantify the additional IT market opportunity from government carbon emissions legislation. Much will depend on the methodology – I haven’t seen the detail.

Perhaps the greatest uncertainty is the fact that the research is based on ‘existing policy and current economic factors’, which, experience suggests, is not necessarily a good indicator of what the market impetus will be in the next eight years. Still, you have to start somewhere.

© The Green IT Review

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