Fujitsu has published its Group Sustainability Report 2012, subtitled ‘The Power of ICT for Sustainability and Beyond’. The report lays out progress towards various sustainability targets and shows that, in many cases, the targets for the end of this financial year have already been achieved.
For example, the current aim is to reduce greenhouse gas emissions from manufacturing by 6% below 1990 levels by the end of the 2012 financial year. In fact the company is already 18.2% below the 1990 level, with a 7.3% reduction in the last year alone. Fujitsu has also exceeded targets for emissions in transport and distribution and the use of renewable energy.
The CSR report has a lot of detail of other environmental programmes, including the development of eco-friendly products, reducing waste, increasing recycling and reducing water use. Targets are laid out and progress reported, some in year-by-year graphs. The report also defines longer term targets, through to 2020, for when the current Environmental Protection Programme runs out at the end of 2012.
Review: There are two aspects of this report that I like. The first is the way Fujitsu stresses it’s own responsibilities towards society, as well as the role of ICT in making the planet more sustainable. Nailing its colours to the mast in this way seems more genuine coming from Fujitsu than from some of its rivals.
Secondly, the CSR report itself is well laid out and very clear. At just 50 pages it’s smaller than the reports coming out from some of its competitors, but Japan knows how to do ‘lean’.