Monday, 1 October 2012

Amazon opens a green store, but what’s behind the shop front?

imageAmazon has opened an online store dedicated to selling green products. The store, called Vine, is actually part of Quidsi, which Amazon bought in 2010. Quidsi has other specialist online stores, but this one is for green products only.

The Vine product range includes household products, groceries, pets, clothes, sports, holidays and more. The common factor is that Vine will ‘Review the claims of all our products to make sure they are either organic, natural, energy- or water-efficient; run on their own renewable energy; are made from sustainable materials; or contribute to a healthier home’.


Review:  It sounds like a very useful and commendable operation. Odd, though, that Amazon would look to benefit from the green market, given that, since 2006, it has refused to respond to the Carbon Disclosure Project’s annual climate change reporting survey.

© The Green IT Review

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