Ericsson has won the Green Electronics award at the Elektra 2012 European Electronics Industry Awards in London last Wednesday. The Elektra awards recognise the achievements of companies and individuals across Europe and are designed to promote best practice in innovation, sales growth and employee motivation.
For the Green Electronics category, the judges were looking for new and innovative ways in which companies have reduced the impact on the environment of their products, manufacturing processes and commercial practices and the extent to which good environmental practice has permeated across the company to include staff at all levels.
Elaine Weidman-Grunewald, Vice President Sustainability and Corporate Responsibility, Ericsson, said: “Ericsson has been an industry leader in life-cycle assessment for more than a decade, taking a systematic approach to all our activities, including raw-material extraction, manufacturing, transportation and end-of-life treatment. We are proud to be recognised for our commitment and efforts to ensure that the impact of our products in operation is minimized, and solutions help customers improve their environmental performance.”
Review: Well done to Ericsson.
What I like about this award is its all-inclusive nature. It looks for the ways that electronics companies have reduced their environmental impact both directly and indirectly as well as the extent to which all of the staff have been involved.
That’s what’s needed to be a good corporate citizen. Too often Information and Communications Technology (ICT) companies take a very narrow view of what it means to be green. There’s no excuse for not promoting sustainability across the operation and to customers as well. It can only help ICT companies in the long run, since they have a significant stake in helping the rest of the economy become more energy efficient.